Countering Misinformation on WhatsApp

Testing strategies to slow the spread of health misinformation in Kenya and Senegal

StatusCompleted
Timeframe2020 – 2025
RoleCo-Principal Investigator
InstitutionUniversity of Houston / University of Sheffield

Born during the COVID-19 "infodemic," this project asked a practical question: what actually works to counter health misinformation on WhatsApp — the platform where many people in Sub-Saharan Africa encounter and share news? It focused on two understudied, linguistically distinct contexts, Kenya and Senegal, where empirical research, especially in Francophone settings, has been scarce.

The study paired qualitative interviews with journalists, fact-checkers, regulators and social-media users with a multilingual WhatsApp field experiment that delivered fact-checked information and news-literacy prompts in English, French, Swahili and Wolof. Findings were designed to be usable: results were shared with fact-checking and free-expression organisations to help ground their interventions in evidence. The work was co-led with Melissa Tully.

Research outputs

2025Madrid-Morales, D., Tully, M., Mudavadi, K. C., Matanji, F., & Diop, L. Exploring audience agency in addressing misinformation in Kenya and Senegal. International Journal of Communication, 19, 2382–2406.
2025Diop, L., Madrid-Morales, D., Mudavadi, K. C., Matanji, F., & Tully, M. What is media literacy, and why does it matter? Perspectives of Senegalese media professionals. Journal of African Media Studies, 17(1), 55–72.
2024Matanji, F., Tully, M., Mudavadi, K. C., Diop, L., & Madrid-Morales, D. Media literacy and fact-checking as proactive and reactive responses to misinformation in Kenya and Senegal. African Journalism Studies, 45(4).
2024Mudavadi, K. C., Matanji, F., Diop, L., Tully, M., & Madrid-Morales, D. Stakeholder perceptions of regulatory responses to misinformation in Kenya and Senegal. Journalism, 26(7), 1488–1507.

Funding

Villanova University — Waterhouse Family Institute (Research Grant) University of Houston — COVID-19 & the Pandemic Research Grant

Collaborators

Prof. Melissa Tully — University of Iowa (co-lead)
Lambert Diop, Kioko Mudavadi & Fredrick Matanji — research team
Africa Check, PesaCheck & ARTICLE 19 — practitioner partners
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